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How to Wear Yellow

We all know something huge has taken place in our city last month and it has something to do with the color yellow. If you were like us and decided to stay at home that day, you might have missed all the chaos, excitement and of course the yellow fever. Yellow is not really THE [...]

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We Love The New Samsung Galaxy Note Pink Edition- You?

Samsung Galaxy Note now comes in your favorite shade of pink! It’s a dream come true for some of you ladies out there but do you really need a new pink phone? What’s new with this new Samsung Galaxy Note anyway? Surprise surprise! It’s the exact SAME Samsung Galaxy Note  just with a different , [...]

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Chic Bohemian Summer Inspired by Warehouse

Warehouse is bringing the bohemian princess look back into the spotlight this season. Remember when it was all the rage a few years back? After countless seasons of sculptural tough-girl look, we are reverting back to all things girly and lady-like with the season’s hot trends like prints, pastel and retro silhouette.   Warehouse has [...]

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Makeup Lovers, get ready to fall in love with The Balm!

Early last year, I strolled into Sasa just to window shop. What I didn’t expect was to discover a brand that went on to become my most favourite makeup brand: The Balm. What makes The Balm more amazing is the story of how it was birthed. The brain behind the brand is Marissa Shipman, who [...]

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Lookbook- Here Comes The Summer Sun

Summer is here and we are very excited about all the new trends popping up everywhere on the runway. Local and international celebs have also been spotted out and about wearing all these hot new trends. Forget about the celebs because it is now your turn to jump into the bandwagon and get into the [...]

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5 Easy Steps To MAXI-mum Chicness!

Let’s put aside for a while the trends we see overseas in Spring collections and concentrate on a trend that’s fast blooming locally: long, maxi skirts! This comeback style is cool and maxed out   especially by the birth of the “hijabistas”: fashionable girls and women who are styling it up yet covering up at [...]

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Sally Hansen Salon Effects Real Nail Polish Strips: We Put It to the Test

I was perusing through the beauty aisle in a pharmacy when this caught my eyes: They do have a few other prints, but I decided to give the Kitty Kitty print a go as I’ve always been a sucker for anything leopard-print. Sally Hansen Salon Effects promises “no dry time” and “lasts up to 10 [...]

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Fashion Risk-takers Play It Safe?

Compared to maybe ten years ago, entertainment and fashion industry today is definitely more out-there and daring than ever. Who would’ve thought that shoes could become heel-less and people could become popular just for having abnormally big butt without even the slightest hint of talent in them (Yes, that’s you Kim!). So the industry is [...]

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Our Favorite Work of Art: Shoes

Women have been making statement with their shoes. It used to be the dress, the make-up or the hair but since the birth of Sex and The City, shoes have been the focal point of their outfits. Women decide on shoes first before everything else. Which means everything else have to match the shoes. Shoes [...]

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Walk This Way:Charles & Keith S2012 at KLCC Fashion Week

Emmagem was at Charles & Keith’s showcase of their Summer 2012 Collection at Suria KLCC Fashion Week. We actually have reviewed the collection HERE and beyond excited to see all the amazing shoes and bags on all the models that night. Not only that, the event was attended by more than 100 guests comprising of popular [...]

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Eclectic Simplicity:Bernard Chandran AW 2012

Unconventional chic with minimal effort and where less is more are the new iconoclasms of style. Bernard Chandran presents a simple yet visually arresting collection that spells innovation and eclecticism which crosses between art and fashion. Bernard Chandran distinguished the designs by creating a look that fused both fashion and art, a distinctive take on [...]

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Latest Spring Summer 2012 notes-Pony Women Ralph Lauren

Contemporary life is an exciting, colorful multi-dimensional adventure for a confident young woman. She can no longer be defined by a single aspect of her life. Ralph Lauren celebrates her many facets and accomplishments with The Big Pony Collection for Women, a series of four fragrances embracing dynamic femininity.  A new generation of women is [...]

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The Return of Claudia Schiffer for GUESS 30th Anniversary

GUESS, the global lifestyle brand famous for its innovative and trendsetting denim celebrates 30 sexy years of iconic ad campaigns with the launch of special anniversary campaign, starring former GUESS model, Claudia Schiffer. Gorgeous Claudia, who has been photographed in GUESS campaigns since the companyʼs early years, delivers a powerful mood of sensuality and individuality [...]

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Mad for Mad Men

After more than a one-year hiatus, devoted fans of Mad Men let out their squeak of excitement as the cast returned to the small screen last month for their fifth season, yup May 2nd 2012 on FOX Channel, people. In Entertainment Weekly’s words for the critically-acclaimed show: “Play is part of work, sexual banter isn’t [...]

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Nike Sportswear Summer 2012

Nike Sportswear Summer 2012 Collection is here! Whatever your commitment, Nike Sportswear pledges to complement your on-pitch presence with an off-pitch look that exudes that alpha athlete style that defines you. Drawing inspiration from their heritage, the Summer ’12 collection celebrates the sporting moments that have defined the Nike brand, their products and their athletes through the years. The [...]

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