We all know something huge has taken place in our city last month and it has something to do with the color yellow. If you were like us and decided to stay at home that day, you might have missed all the chaos, excitement and of course the yellow fever. Yellow is not really THE [...]
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Makeup Lovers, get ready to fall in love with The Balm!
Early last year, I strolled into Sasa just to window shop. What I didn’t expect was to discover a brand that went on to become my most favourite makeup brand: The Balm. What makes The Balm more amazing is the story of how it was birthed. The brain behind the brand is Marissa Shipman, who [...]
Lookbook- Here Comes The Summer Sun
Summer is here and we are very excited about all the new trends popping up everywhere on the runway. Local and international celebs have also been spotted out and about wearing all these hot new trends. Forget about the celebs because it is now your turn to jump into the bandwagon and get into the [...]
5 Easy Steps To MAXI-mum Chicness!
Let’s put aside for a while the trends we see overseas in Spring collections and concentrate on a trend that’s fast blooming locally: long, maxi skirts! This comeback style is cool and maxed out especially by the birth of the “hijabistas”: fashionable girls and women who are styling it up yet covering up at [...]
Sally Hansen Salon Effects Real Nail Polish Strips: We Put It to the Test
I was perusing through the beauty aisle in a pharmacy when this caught my eyes: They do have a few other prints, but I decided to give the Kitty Kitty print a go as I’ve always been a sucker for anything leopard-print. Sally Hansen Salon Effects promises “no dry time” and “lasts up to 10 [...]
Latest Spring Summer 2012 notes-Pony Women Ralph Lauren
Contemporary life is an exciting, colorful multi-dimensional adventure for a confident young woman. She can no longer be defined by a single aspect of her life. Ralph Lauren celebrates her many facets and accomplishments with The Big Pony Collection for Women, a series of four fragrances embracing dynamic femininity. A new generation of women is [...]
Mad for Mad Men
After more than a one-year hiatus, devoted fans of Mad Men let out their squeak of excitement as the cast returned to the small screen last month for their fifth season, yup May 2nd 2012 on FOX Channel, people. In Entertainment Weekly’s words for the critically-acclaimed show: “Play is part of work, sexual banter isn’t [...]
The Magic of The Optical Illusion Dress
Curve is in. Curve is out. Who cares?! It’s not like you have to change your body based on what fashion designers and magazines think is ‘cool’ in that particular season. We are all for fashion but when it started to become a burden and restriction, we decided to go with our instincts. So this [...]
Bright, Bold Printed Pants Trend: Yay or Nay?
We’ve had the polka dots, stripes, leopard, zebra and floral prints all over our tops and handbags. But maybe it’s time to update your wardrobe, people! How about even brighter and even bolder prints? Better yet, why not have them on your pants? Because that’s what the runways of Spring 2012 were made of! “Printed [...]
UPDATE: Spring/Summer 2012 Handbags
It’s that time of the year again here at Emmagem! We’ve narrowed down the options for the hottest Spring/Summer 2012 handbags to six. We love handbags. Unlike boyfriend or husband, your handbag is always with you wherever you go. Even when you go to bed at night, you place it at the edge of your [...]
How to Wear Peplum Trend
We talked to Bernard Chandran last year about his collection and remember him mentioning about how designers draw inspiration from each other’s work all the time. He also told us how peplum appeared on Armani’s runway after he incorporated the trend earlier for his Fall 2011 Collection. Coincidence? It’s hard to tell but fast forward [...]
Perfect Brows – DIY vs Pro Salons
We have recently disclosed some tips to self-pluck your way into achieving the hot bold brow trend. But if you’re intimidated by the idea of plucking your own brows, do not stress! Nobody is born into this world with the ability to effortlessly pluck their own eyebrows. It’s a skill you might pick up along [...]
Bread & Butter- Summer of Denim
Our love affair with denim is never ending. Denim will never goes out of trend. Since it was first made popular among cowboys and teenagers in the fifties, denim is always the hot item of every single season in fashion for its versatility. Work or play, you can never go wrong with a pair of [...]
Bigger, Bolder Brows – How to have ‘em even if you don’t
Another hot trend in 2012? Big, thick and bold eyebrows! Models on runways at Thom Brown, Altuzarra, Thakoon and Alberta Feretti showcased that the bolder the brows, the better; although some are a little too outrageous for us non-runway-models! This look dated way back in the 50’s with Audrey Hepburn as the pioneer. Now bold [...]
dude & the duchess 60s Inspiration
dude & the duchess is stepping out this summer in strong and solid colour combinations that reflect the sophisticated approach of simplicity both for men (dudes) and women (duchess), just like Emmagem and Emm-a-man. Classic neutrals like beige and tan blend with pale gold and bleached sand, echoing timelessness. The three main accents of Yves [...]
