For quite some time now, Jimmy Choo had only been a brand that caters only to women. FYI, Jimmy Choo did make shoes and accessories for men in the past but it has been discontinued since 2002. From then on, men entered Jimmy Choo stores with their girlfriends, simply to nod with fake smiles across [...]
Exclusive: Futuristic Designer Hideaki Lim Talks About The Past & Future
Designer Hideaki Lim took time off from his busy schedule and tells us about his past journey leading to the future in fashion. 1. What is it about fashion that first intrigued you to start your career in this industry? It started off with drawing. I have a very strong sense of color. I love [...]
The MET Costume Gala 2012: Celebs Explore Surrealism
The Met Costume Gala is one of the most important nights in fashion. For those who are not in the know, The MET Costume Gala is an annual event to celebrate the opening of the Metropolitan Museum of Art’s fashion exhibit at the Costume Institute. This year, it’s Miuccia Prada’s turn to be honored after [...]
Our Favorite Work of Art: Shoes
Women have been making statement with their shoes. It used to be the dress, the make-up or the hair but since the birth of Sex and The City, shoes have been the focal point of their outfits. Women decide on shoes first before everything else. Which means everything else have to match the shoes. Shoes [...]
Eclectic Simplicity:Bernard Chandran AW 2012
Unconventional chic with minimal effort and where less is more are the new iconoclasms of style. Bernard Chandran presents a simple yet visually arresting collection that spells innovation and eclecticism which crosses between art and fashion. Bernard Chandran distinguished the designs by creating a look that fused both fashion and art, a distinctive take on [...]
A-listers at White House Correspondent’s Dinner
Who would have thought that a dinner party at White House could turn into a fashion spectacle similar to what we have seen at the Oscar? The White House Correspondent’s Dinner hosted by President Obama was not only attended by the press and other politicians but all the big names in Hollywood was there as well. Stars like Dianne [...]
Irresistible Designer Sunglasses at Focus Point
Emmagem was front and centre at Focus Point’s showcase of their latest Autumn/Winter 2012 luxury eyewear collection. Held in conjunction with ‘Fashion On Eye’ runway show at One Utama shopping mall, the show featured Autumn/Winter 2012 eye-wear by Chopard, Tom Ford, Roberto Cavalli, Ermenegildo Zegna and Loewe. For its Autumn/Winter 2012 collection, Chopard celebrates the combination between the [...]
The Magic of The Optical Illusion Dress
Curve is in. Curve is out. Who cares?! It’s not like you have to change your body based on what fashion designers and magazines think is ‘cool’ in that particular season. We are all for fashion but when it started to become a burden and restriction, we decided to go with our instincts. So this [...]
Bright, Bold Printed Pants Trend: Yay or Nay?
We’ve had the polka dots, stripes, leopard, zebra and floral prints all over our tops and handbags. But maybe it’s time to update your wardrobe, people! How about even brighter and even bolder prints? Better yet, why not have them on your pants? Because that’s what the runways of Spring 2012 were made of! “Printed [...]
UPDATE: Spring/Summer 2012 Handbags
It’s that time of the year again here at Emmagem! We’ve narrowed down the options for the hottest Spring/Summer 2012 handbags to six. We love handbags. Unlike boyfriend or husband, your handbag is always with you wherever you go. Even when you go to bed at night, you place it at the edge of your [...]
How to Wear Peplum Trend
We talked to Bernard Chandran last year about his collection and remember him mentioning about how designers draw inspiration from each other’s work all the time. He also told us how peplum appeared on Armani’s runway after he incorporated the trend earlier for his Fall 2011 Collection. Coincidence? It’s hard to tell but fast forward [...]
Suria KLCC Dazzles Shoppers With Style
If shopping is your passion, why not let KLCC dazzles you with style from 18th until 22nd April with its Spring /Summer 2012 runway shows and beauty workshops? Emmagem was at the preview of Suria KLCC Fashion Week showcasing 27 participating designers from local and international labels like Steve Madden, Banana Republic, GAP, Rip Curl, Giordano [...]
Christian Dior Greatest Haute Couture Moment
We are having a serious Dior moment here at Emmagem. With Raf Simons taking over the coveted position of chief designer, we are just beyond excited to see what he has in store for fashion enthusiasts like all of us. Bill Gaytten’s designs for the past few seasons? Well let’s just say they just pale [...]
A SPEC-tacular Show @ Mid Valley Megamall Fashion Week
Eyewear has become part of daily lives even for the perfect sighted, as a must have fashion accessory to enhance physical appearance or an extra edge to stand out at social events, completing the desired looks effortlessly. With that in mind, leading professional optical retail network giant Optical 88* held its first Spectacular show hosted [...]

