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Promise Phan-Makeup Guru Extraordinaire

There are millions of talented “bedroom makeup gurus” out there, so how do you make yourself stand out? Try transforming yourself into Mona Lisa. As in the Mona Lisa by Leonardo da Vinci, using just makeup products and odd accessories such as stick glue and scar wax. That’s exactly what Promise Phan did and boy, [...]

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LA MER Oceans Global Photography Contest

Emmagem is all for going-green and supporting humanitarian good causes. There are just so many different ways to contribute towards a better state of being in this face of earth. Talk about snowball effects. The skincare giant La Mer in partnership with National Geographic, are definitely on the right track with the announcement of ‘La [...]

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Clean & Clear Is In Search for The Ultimate BFFs

What does BFF means to you? Well maybe as we grow older we don’t really use that term anymore but the friendship remains the same if not stronger. So while it is still okay for you to use the term BFF, why not enter Clean & Clear annual search for Malaysia’s most dynamic and confident [...]

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Makeup Lovers, get ready to fall in love with The Balm!

Early last year, I strolled into Sasa just to window shop. What I didn’t expect was to discover a brand that went on to become my most favourite makeup brand: The Balm. What makes The Balm more amazing is the story of how it was birthed. The brain behind the brand is Marissa Shipman, who [...]

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5 Easy Steps To MAXI-mum Chicness!

Let’s put aside for a while the trends we see overseas in Spring collections and concentrate on a trend that’s fast blooming locally: long, maxi skirts! This comeback style is cool and maxed out   especially by the birth of the “hijabistas”: fashionable girls and women who are styling it up yet covering up at [...]

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Sally Hansen Salon Effects Real Nail Polish Strips: We Put It to the Test

I was perusing through the beauty aisle in a pharmacy when this caught my eyes: They do have a few other prints, but I decided to give the Kitty Kitty print a go as I’ve always been a sucker for anything leopard-print. Sally Hansen Salon Effects promises “no dry time” and “lasts up to 10 [...]

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Beauty Review: Dior-riffic Addict Extreme New Colours

My dream is not only to make women more beautiful but also to make them happy- Christian Dior

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Latest Spring Summer 2012 notes-Pony Women Ralph Lauren

Contemporary life is an exciting, colorful multi-dimensional adventure for a confident young woman. She can no longer be defined by a single aspect of her life. Ralph Lauren celebrates her many facets and accomplishments with The Big Pony Collection for Women, a series of four fragrances embracing dynamic femininity.  A new generation of women is [...]

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Mad for Mad Men

After more than a one-year hiatus, devoted fans of Mad Men let out their squeak of excitement as the cast returned to the small screen last month for their fifth season, yup May 2nd 2012 on FOX Channel, people. In Entertainment Weekly’s words for the critically-acclaimed show: “Play is part of work, sexual banter isn’t [...]

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Bright, Bold Printed Pants Trend: Yay or Nay?

We’ve had the polka dots, stripes, leopard, zebra and floral prints all over our tops and handbags. But maybe it’s time to update your wardrobe, people! How about even brighter and even bolder prints? Better yet, why not have them on your pants? Because that’s what the runways of Spring 2012 were made of! “Printed [...]

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Perfect Brows – DIY vs Pro Salons

We have recently disclosed some tips to self-pluck your way into achieving the hot bold brow trend. But if you’re intimidated by the idea of plucking your own brows, do not stress! Nobody is born into this world with the ability to effortlessly pluck their own eyebrows. It’s a skill you might pick up along [...]

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Suria KLCC Dazzles Shoppers With Style

If shopping is your passion, why not let KLCC dazzles you with style from 18th until 22nd April with its Spring /Summer 2012 runway shows and beauty workshops? Emmagem was at the preview of Suria KLCC Fashion Week showcasing 27 participating designers from local and international labels like Steve Madden, Banana Republic, GAP, Rip Curl, Giordano [...]

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MAC SHOP.COOK

Linora Low exemplifying the MAC woman at a specially constructed MAC shopping aisle They always say that a woman should look their best, whether in the kitchen or the supermarket and make up brand,MAC, ever a woman’s best friend did just that with their new range of candy pinks and vibrant reds. With the aim to [...]

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Getting Your Head Around – and Under! – The Turban Style Headgear

No one can deny that our very own Yunalis Zarai, popularly known as Yuna, is making a huge splash in the music industry overseas. But the fact that she is doing what she’s doing with style? Love her even MORE. “As far as style is concerned, I guess I prefer to keep it simple”, Yuna [...]

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Bigger, Bolder Brows – How to have ‘em even if you don’t

Another hot trend in 2012? Big, thick and bold eyebrows! Models on runways at Thom Brown, Altuzarra, Thakoon and Alberta Feretti showcased that the bolder the brows, the better; although some are a little too outrageous for us non-runway-models! This look dated way back in the 50’s with Audrey Hepburn as the pioneer. Now bold [...]

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