U h-huh, looks like someone had to come in and wreck the party after all! While the recent plus-size models trend got us all excited, a new study out of the University of Bologna suggests that using plus-size models could in fact, make women fat. Apparently, researchers Dr Davide Dragone and Dr Luca Savorelli, from the University of Bologna, Italy say that voluptuous models will up our unhealthy eating habits!
In their paper entitled Thinness and Obesity: A Model of Food Consumption, Health Concerns, and Social Pressure they write: ‘If being overweight is the average condition and the ideal body weight is thin, increasing the ideal body weight may increase welfare by reducing social pressure. By contrast, health is on average reduced, since people depart even further from their healthy weight. Given that in the US and in Europe people are on average overweight, we conclude that these policies, even when are welfare improving, may foster the obesity epidemic.’
The pair also said, according to the Daily Mail, “To promote chubby fashion models when obesity is one of the major problems of industrialized countries seems to be a paradox. Everyone has to trade off in life a number of things like the pleasure of eating and going to the gym or something as a cost. So if you just fix the average healthy weight then maybe you will throw up some incentives to be thin.”
As far as I am concerned, seeing plus-size models strut their stuff hasn’t made me put on any weight at all.
Please tell us if you think you’ll be stuffing your face when you see plus-size models on the runways and in ad’s!
Via Daily Mail UK & Huffington Post
