K enzo recently re-launched it’s refiillable for its perfume, Flower. This is very much in line with the brand’s vision drawing inspiration from nature. Nature has always been present in FLOWERBYKENZO, but now it is evolved and whilst still evloving around a nature and raw ingredients, it has also taken one step further with a more responsible approach with towards nature in a more concrete way. FLOWERBYKENZO is the first major project in that nature by a mainline which was introduced in September 2000 and cleebrated its tenth birthday with refillable bottle. A pretty bottle with scent of Bulgarian Rose, parma violet, wild hawthorn, vanilla, white musk and incense. It is a sweet scent.
In conjunction with the launch, Kenzo together with MNS (Malaysian Nature Society), NIKON and Digital Camera Magazine (DCM) launched a photography contest entitled “Peace with Nature” via Facebook with more than 2000 entrants.
FLOWERBYKENZO is a perfume for the environmentally friendly.
- Some bare fact trivia:
1) The bottle once emptied the pump unscrews , not like other perfume bottles.
2) A simple white pack; light and minimal
3) The volume and weight is kept to a minimal (52% and 68%) respectively- reduces resources (69%), energy (68%) and greenhouse emissions (66%) generated versus bottle production.
4) The new FLOWERBYKENZO boasts of screwtop and refill packs or refill fountains installed at the counters.
5)The caps are from aluminium cans.
6) Cartons are from trees from sustainable forests.
7)The refill package itself from complex materials made form layers of plastic and aluminium and easily degraded as per LCA standards (Life-Cycle Analysis)
It is a very thoughtful refill pack that does not waste a single drop.
Kenzo ‘s 3 step commitment- Reduce, Reuse, Recycle.
Kenzo’s efforts is approved by Eco Emballages ( a public interest organisation that encourages eco friendly designs for household products and also supports and oversees recycling efforts in France)
