Yes, your eyes weren’t playing tricks on you. You read that spot on-skinny jeans have shrunk right down to…baby’s size! It’s hard enough for women to be brave and willing to fit into skinnies, now these skinnies are squeezing over DIAPERS. Never would you have imagined right?! I certainly didn’t.
Via The Wall Street Journal: Ava Lane, a smiley two-year-old who lives in Deland, Fla., has four pairs of skinny jeans. She received the first pair as a gift, says mom Christina Lane, who thought they looked so cute she bought more. “Babies and toddlers have big bellies, and skinny jeans are not for people with big bellies,” says Ms. Lane, a 29-year-old museum marketing director. “But they still work.”
Children’s apparel, including skinny jeans for toddlers and kids, has been a rare bright spot in the beleaguered apparel industry during the recession and the recovery. Parents quickly cut back on purchasing clothing for themselves, but have continued to spend on their children. “It’s more fun,” says Ms. Lane of shopping for her daughter than shopping for herself.
Most recently, Ms. Lane bought two pairs of skinny jeans from Gap Inc., the country’s largest apparel retailer, which sells skinny jeans in sizes as small as zero to three months. The company says skinny styles now make up 40% of its jeans offering for infant and toddler girls and 70% for girls at the kids division.
One factor behind the company’s skinny-jeans-for-kids strategy: The popularity of adult-styled kids’ clothes after the debut of its kids and baby collaboration with Stella McCartney last November. It was originally intended as a one-time partnership, but the line was so popular that a second launched in March. Some of the pieces, such as a gray sweater dress, were miniature versions of Ms. McCartney’s ready-to-wear line. The mini-me mentality has trickled into Gap’s other designs for kids and baby. On shelves now, shoppers will find motorcycle jackets and ankle boots. “People love trend take-downs,” says Mr. Breitbard.
“Fashion-right clothes are really adorable the smaller they get.” We certainly agree with that! Wayy too cute to say NO to. But on the other hand, what would happen if they started making Gaga-esque mini-me outfits. Oh, cringe! Let’s wait a see what comes out next…in the meanwhile:
Would you dress your babies up in skinny jeans???
Credits to: The Wall Street Journal
